Schneider Industries conducts Live Auctions conducted orally by a professional auctioneer
who knows and understands the product to be sold. In most cases
we also broadcast the auction offering Real Time Internet Bidding which allows literally thousands of bidders to bid and buy over
the internet from the luxury of their home or office.
The process of having an auction is more complex than just the
day of the event. The following will detail the complex process
that is involved.
ON SITE INSPECTION
First,
a representative from Schneider Industries will make an onsite
visit to inspect the property, identify the assets to be sold,
examine the logistics of removal and timing of the situation and
magnitude of the event.
INVENTORY
We will then make a full description of all assets to be included
in the auction and photograph the major assets as we prepare the
advertising.
MARKETING
The marketing process begins with identifying the end user. A
direct mail brochure is produced and distributed in a timely fashion
prior to the auction. Display ads in trade publications and major
market newspapers are also implemented. When necessary, additional
notification may come from a either a fax blast, email blast or
the combination of the two. Telemarketing is also involved as
our networking capabilities come into play putting sellers with
buyers.
AUCTION SET-UP
We then arrange the auction in the order we will be selling it,
assigning a lot number, complete description and taking a photo
to assist in the online bidding process. Signage is then produced
to notify all potential bidders during the inspection process
of special terms or removal situations involved.
AUCTION DAY CATALOG
Once the information is complete, we produce an Auction Day Catalog
for all bidders during the preview. This will include a printed
piece with lot number and description for the buyer to make notes
on. It also included the set terms and conditions.
INSPECTION PERIOD
The inspection of the assets to be sold is then ready for all
potential buyers, and any other situations that may arise are
resolved. Inspection is managed by the event coordinatior of Schneider
Industries.
AUCTION DAY
On auction day, Schneider Industries registers all bidders by
taking their contact information, distributing a catalog and bidder
paddle. The auction begins with reading the terms and conditions
so everone is clear of what is expected of them as a buyer and
all bidders are on the same playing field. The auction is conducted
orally from a professional auctioneer knowledgable in the product
to be sold. Some lots may be sold individually, or in combination
of lots consisting of an entire product line. The auctioneer does
this at his descretion to ensure that the assets bring the highest
value possible.
CHECK OUT
Schneider Industries will have a representative on site to oversee
the removal of assets and coordinate with riggers if necessary
to make sure that all assets are removed in the timeline set forth
in the terms, and that the property is left in a suitable condition.
SETTLEMENT
Schneider Industries will leave the seller with a copy of all
transactions that took place on auction day including a list of
all registered bidders, all assets sold and their respective price
and the total amount sold. Schneider Industries will remit funds
less expenses of conducting the auction to the seller 14 days
after conclusion of the auction.
ONLINE AUCTION SERVICES
Schneider
Industries can facilitate the sale of assets either solely
online or inconjunction with a real time auction conducted orally
by a professional auctioneer.
The Online Only auction works well in a situation where it
is not convenient to have a large crowd tour through a plant that
is still in production, or when you are selling assets from multiple
locations. All bidders can inspect the equipment by appointment,
do their due dilligence, then bid and buy from the convenience
of their home or office.
The Real Time Simulcast works in conjunction with a live
auction where the bidder may not be able to physically attend
on auction day, but can place bids, and buy just as if they were
present.
Schneider Industries partners with Bidspotter.com to bring literally thousands of potential
buyers to your auction that would not normally be there.