
Orderly Negotiated Sales (ONS) is the term used for the sale of property by any method other than by auction. For many business owners, ONS might be preferred over an auction due to the longevity of the sale and the pool of people from which the business owner might pull if they find their assets are more specialized and built for custom needs that will fit a smaller number of people in their industry.
The team at Schneider Industries is the number one choice of companies nationwide and internationally for managing surplus assets in a variety of industries. For 30 years, Schneider Industries has provided asset liquidation both through auctions and ONS. We understand what businesses need and are here to help, offering our knowledge, expertise, and professionalism along the way.
Negotiated Sales
Key Benefits Of Orderly Negotiated Sales
1. Maximized Asset Value
- Extended marketing periods allow for comprehensive buyer discovery
- Ability to negotiate terms and conditions beyond just price
- Flexibility to package assets in ways that maximize overall return
- Time to properly prepare and present assets to potential buyers
2. Strategic Control
- Sellers maintain control over the sales timeline
- Ability to coordinate with operational requirements
- Opportunity to manage confidentiality throughout the process
- Flexibility to adjust strategy based on market response
3. Targeted Buyer Engagement
- Focus on qualified buyers with genuine interest and capability
- Development of competitive tension among serious prospects
- Ability to verify buyer credentials and financial capacity
- Opportunity to build relationships with strategic buyers
Business Liquidation through Orderly Negotiated Sales (ONS)
Orderly Negotiated Sales work best for assets that are typically specialized, expensive items built for individual needs, transfer lines, packaging items, paint lines, etc. If your business involves many specialized items, such as factory equipment, ONS might be more favorable so the candidates that fit the sale are more targeted and your sale is easier to execute since your assets are presented to a smaller pool of people who have expressed interest in your assets.
Some businesses may know they need to liquidate assets but need a longer lead time to do so. An ONS is helpful for this type of transaction in that sellers can use the time to find the right buyers, possibly yielding a higher sale point. Additionally, ONS allows for more negotiation, meaning the sale price has some room to move and benefit both the seller and the buyer.
Factory & Asset Liquidation through Orderly Negotiated Sales
Orderly Negotiated Sales can also be used when there are just a few items to be sold. In the case of factory equipment, it may be necessary to do an ONS since the equipment may be unique to a particular objective. Also, unlike an auction, ONS may allow the seller to receive multiple different offers, giving them time to choose the best one from the pool of people interested in equipment.
If you run a factory and need to liquidate assets or equipment, an ONS allows you the time to prepare the equipment for sale, receive information about relevant sellers that best fit your price point, and negotiate with them to sell the equipment for a fair price.
Often, an ONS can be done in conjunction with an auction, allowing you to sell the largest items first and auction off smaller pieces of equipment or assets that did not perform well in the ONS.
Case Studies: ONS Vs Auction Outcomes
Case Study 1: Semiconductor Manufacturing Equipment
A semiconductor manufacturer initially considered an auction for their specialized testing equipment but opted for ONS instead.
Auction Assessment:
- Initial auction estimate: $2.8M for a complete lot
- Timeline: 45-day auction process
- Concerns: Limited buyer pool for specialized equipment
- Risk: Breaking up valuable complete testing lines
ONS Approach:
- Targeted marketing to semiconductor manufacturers
- Extended negotiation period with three qualified buyers
- Maintained equipment in operation during the sale process
- Structured deal to include technical support transition
Comparative Result:
- ONS final sale: $4.2M (50% higher than auction estimate)
- Complete line sold to a single buyer
- 90-day process allowed for thorough due diligence
- Buyer received operational training and documentation
- No disruption to existing contracts during the transition
Case Study 2: Food Processing Facility
A food processor needed to sell a complete production facility with specialized clean room equipment.
Auction Consideration:
- Auction estimate: $12M for piecemeal sale
- Timeline: 60-day auction process
- Challenge: Breaking up the integrated production line
- Risk: Lower values for separated components
ONS Strategy:
- Identified growing food processors needing turnkey solutions
- Maintained facility certification during the sale process
- Negotiated with multiple international buyers
- Structured comprehensive technology transfer package
Comparative Result:
- ONS sale price: $18.5M (54% above auction estimate)
- Sold as a complete operational facility
- Preserved FDA certifications and compliance records
- Retained key technical staff through the transition
- Buyer able to start production immediately
Case Study 3: Custom Chemical Processing Line
A specialty chemical manufacturer compared auction vs. ONS approaches for their custom-built processing line.
Auction Analysis:
- Estimated auction value: $8M for individual components
- Marketing time: 30 days
- Concerns: Specialized nature limiting bidder pool
- Risk: Loss of value from equipment separation
ONS Execution:
- Targeted marketing to chemical manufacturers in growing sectors
- Developed a comprehensive process documentation package
- Negotiated with five qualified international buyers
- Structured staged payment and transition plan
Comparative Result:
- ONS final value: $13.2M (65% above auction estimate)
- Equipment sold as a complete operational system
- Included valuable process patents and documentation
- Secured employment for key technical team
- Buyer received full operational training
Schneider Industries Offers Orderly Negotiated Sales for Asset Liquidation
Schneider Industries will inventory and photograph the assets, list them on our website and market the assets to prospective global buyers.
We provide our clients with a high/low range of the assets values. We then negotiate the sale of the assets and oversee the removal of the assets after the liquidation.
Schneider’s Approach to Buyer Targeting
Schneider Industries has developed a sophisticated approach to identifying and engaging potential buyers for specialized industrial assets:
- Industry Mapping
- Comprehensive analysis of vertical markets
- Identification of growth companies within sectors
- Monitoring of industry consolidation trends
- Tracking of global market movements
- Buyer Qualification Process
- Financial capability verification
- Technical capacity assessment
- Operational history review
- Compliance and regulatory screening
- Strategic Marketing Channels
- Direct outreach to decision-makers
- Industry-specific publications and platforms
- Global partner network activation
- Digital marketing campaigns
Join Our Buyer Network for Early Access to Specialized Equipment Sales
Value Optimization Strategies
Schneider employs several key strategies to maximize value in orderly negotiated sales:
- Asset Preparation
- Comprehensive documentation collection
- Equipment condition assessment
- Value enhancement recommendations
- Presentation material development
- Market Positioning
- Competitive analysis
- Value proposition development
- Strategic pricing guidance
- Market timing optimization
- Negotiation Management
- Multiple party coordination
- Term sheet development
- Due diligence facilitation
- Closing process management
Factory Liquidation Services
Schneider’s factory liquidation services encompass:
- Initial Assessment
- Complete inventory analysis
- Market value determination
- Disposition strategy development
- Timeline creation
- Marketing Campaign
- Global buyer identification
- Multi-channel marketing
- Targeted outreach
- Online presence management
- Transaction Management
- Buyer qualification
- Negotiation facilitation
- Documentation preparation
- Removal coordination
Asset Negotiation Services
Our professional negotiation services include:
- Value Optimization
- Market analysis
- Pricing strategy
- Term structuring
- Competitive positioning
- Process Management
- Timeline development
- Communication coordination
- Documentation control
- Closing management
To learn more about how Schneider Industries can provide guidance and help you through the ONS process, contact us today!
Schneider Industries uses the following chart to in the decision making process:

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