MillerCoors® chose Schneider Industries as Brewery Operations Partner
MillerCoors® has chosen SCHNEIDER INDUSTRIES as their Brewery Operations Partner of the Year for 2013
May 29th, 2014 | Category: Auctions Bookmark and Share

MillerCoors® has chosen SCHNEIDER INDUSTRIES as their Brewery Operations Partner of the year for 2013. With this honor, MillerCoors® compliments SCHNEDIER INDUSTRIES for their “… quality, service, competitive cost, safety, corporate responsibility and innovation.”

Last year on behalf of MillerCoors®, SCHNEIDER INDUSTRIES managed three (3) multi-location auctions; negotiated sales for keg, can and bottle lines; and other successful ventures including scrapping of no longer utilized systems and assisting in inter-company transfers and savings in rigging costs. These efforts saved MillerCoors® over eight hundred thousand dollars ($800,000.00’s) in cost avoidance by removing and reusing equipment, thereby generating a positive cash flow.

MillerCoors® originated from the dreams of two entrepreneurs who came to America in the mid-19th century from Germany. In 1855, Frederick J. Miller settled in Milwaukee and purchased the Plank Road Brewery where he founded the Miller Brewery Company. Initially, he brewed his delicious brew using yeast that he carried in his pocket from Europe.

Adolph Coors stowed away on a ship to America to realize his dreams of becoming a brewer. He had already apprenticed at a brewery in Prussia. In 1873, Coors opened the Golden Brewery (later the Coors Brewery Company) and tapped his first barrel. Over the latter part of the 19th century, Coors patented a corking machine; bottling machine; and a recycling plant. Meanwhile, in 1886, Miller pasteurized beer for the first time.

The brewmasters continued through the 20th century through the perils of Prohibition, the Great Depression and two World Wars – even as hundreds of other breweries failed. In 1959, Coors introduced all-aluminum two piece brewery cans. In 1975, Miller launched the first light beer creating a huge sensation for trendy Miller ‘Lite’.

Early in the 21st century, South African Breweries (SAB) purchased Miller Brewing Company to create the second largest brewer in the world serving 75 countries. Several years later, Coors merged with Molsons Brewery to establish MolsonCoors Brewery Company. In 2008, the union was finally complete as SAB and MolsonCoors joined together as a well-positioned, more competitive American brewer, MillerCoors®.

With nearly 300 years of combined brewing heritage and a rich portfolio, MillerCoors® is a true brand leader. SCHNEIDER INDUSTRIES is proud to be part of this partnership strategy by providing continued expertise in corporate asset management.

From a single piece of equipment to an entire facility, including real estate, Schneider Industries is a proven leader in asset liquidation by providing experience, integrity, transparency and always, a professional commitment. Some of their clients include Nestle, Energizer, Revlon, General Mills, Campbell’s and Kraft, to name a few. Since 1993, Schneider Industries has successfully extended its reach throughout the United States, Canada, Mexico, Latin America and Europe.

Other online and onsite surplus equipment auctions for MillerCoors® will occur in 2014 that will also be managed by Schneider Industries. Full details to be announced in the near future.